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Google Digital Marketing & E-Commerce Professional Certificate


This is an entry-level certification offered by Google to help you secure your first role as a digital marketing coordinator, content marketer, or search analyst. It consists of seven courses that cover the essential tasks of this job. Best SEO Companies For Small Business

It teaches you to manage digital marketing campaigns to attract and engage customers online. The course includes lessons on social media, display advertising, email marketing, and marketing analytics.

How do I get the certificate?

This Google certification will help you build your skills in digital marketing and e-commerce. In just six months, you can get job-ready, even without any previous experience or a university degree.

The 7 courses in this Google certificate are curated by experts in the field and taught by Google instructors. You can complete the courses 100% online.

The courses will teach you how to use popular digital marketing tools like Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads, and more. You will also gain practical knowledge about managing online marketing campaigns and creating a website. You will also learn how to develop customer loyalty online.

Course 1: Introduction to Digital Marketing

Whether you are looking to start your career in marketing or want to understand the strategies that attract customers, this certificate will grow your knowledge and give you confidence in the essential skills employers demand. You’ll learn how to attract and engage customers using online tools and platforms like Canva, Constant Contact, Google Ads, Hootsuite, HubSpot, X (formerly Twitter), Mailchimp, Shopify, and more.

The seven courses in this program prepare you for an entry-level job in digital marketing or e-commerce and are delivered entirely online. If you study 25 hours per month, you can complete the entire program in six months. The courses feature videos, assessments, and case studies.

Course 2: Search Engine Optimization (SEO)

This course teaches you how to use search engine optimization, or SEO, to promote your website and attract customers. You’ll also learn how to measure the effectiveness of your marketing efforts with online analytics.

Digital marketers and e-commerce professionals are in high demand, and their skills are transferable to a variety of industries. This seven-course Google certificate program gives you the in-demand skills to start your career in this fast-growing field. It’s an excellent option for beginners, but even experienced marketers can take these courses to grow their skills. The classes are well-structured and comprehensive but manageable for busy people. To receive your certificate, you’ll need to complete all seven courses and pass the graded quizzes. The actual Interesting Info about High Authority Backlinks.

Course 3: Social Media Marketing

It’s a great course aimed at people wanting entry-level marketing jobs. It focuses on digital, online, email, and e-commerce. It’s practical, cost-effective, and professional training from Google.

This course teaches you how to use social media marketing to attract and engage customers. You’ll learn how to plan and execute social media campaigns and use tools like Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, and Shopify.

You’ll also learn how to measure and analyze customer loyalty online and build a website that drives revenue. By the end of this course, you’ll be able to apply these skills to your own business. The certification also comes with access to career resources from the Google Career Certificates Employer Consortium.

Course 4: Email Marketing

Email marketing is a form of digital marketing that involves the use of email to promote or market products or services. In this course, you’ll learn about the best practices for email marketing and how to create compelling emails that engage customers. You’ll also learn how to track and analyze email marketing campaign results. What do you need to consider about High Authority Backlinks?

This professional certificate is ideal for anyone looking to advance their skills in online marketing and e-commerce. It teaches you the job-ready skills employers expect from entry-level marketers and prepares you to pursue an internship or full-time role in this growing field. You’ll learn how to apply industry-current tools and platforms like Google Ads, Shopify, Facebook, and Twitter.

Course 5: Online Store Design

In this course, you’ll learn how to design an e-commerce website that sells products. You’ll also explore different e-commerce platforms, such as Shopify, and how to run ads to market your store.

This program can help you develop in-demand skills to get a job as a digital marketing professional. You’ll learn from subject-matter experts and gain hands-on experience using tools and platforms like Google Ads, Google Analytics, Twitter, Facebook, and more.

You’ll be able to complete the entire certificate in less than six months with 10 hours of study per week. You can even earn a verified certificate that you can display on your LinkedIn profile or include on your resume.

Course 6: Marketing Analytics

The marketing analytics course helps you build a solid foundation of skills to understand customer behavior and make data-driven decisions. It includes access to a variety of resources, such as videos, assignments, and quizzes that help you transform your knowledge into practice.

The certificate program requires about six months to complete at an average pace of 10 hours a week. It covers the basics of digital marketing, e-commerce, and more in a self-paced program.

Upon completion, you’ll be job-ready for careers in the high-growth field of digital marketing. You’ll learn to use online tools such as search engines, social media, and email to attract and engage customers. You’ll also develop a strong understanding of customer loyalty online.

Course 7: Developing Customer Loyalty Online

In today’s ecommerce landscape, where customers are bombarded by competition and offers, building customer loyalty is critical. With an effective loyalty strategy, your customers will be more receptive to your marketing messages and will continue to buy from you despite competing offers.

This fully online program gives you in-demand skills for an entry-level job in digital marketing and ecommerce with no previous experience needed. You’ll learn how to use online tools like display advertising, social media, and email to attract and engage customers.

You can audit the courses for free on Coursera (except for the graded quizzes), but you’ll need to pay if you want to earn the certificate.

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