How to be Successful at a Trade Show
Most industries have their own trade shows. It is a great opportunity to promote your business or products. However, it can be a big commitment of time and money, so you want to ensure that you know how to get the most out of a trade show before you decide to jump in without being prepared. Keep reading so that you can avoid wasting precious time and resources with little reward. Trade shows really can be amazing for your business when they are done right.
They say that first impressions are everything. You would be amazed at the amount of variety at your fingertips when choosing a custom display. Having a trade show booth that is eye-catching, looks professional, and showcases information easily can make a huge difference in the amount of and quality of traffic you get to your table. Trust the experts on this one. Go to a professional for some trade show booth ideas. Your booth should fit your brand and also meet the needs that you have such as storage space, a tv, etc. Some booths can even have a refrigerator if you need to store some kind of samples in there. If you are traveling it is important to consider how you will transport it and what size requirements the show has as well as how you will be able to get it to the show.
Many vendors at trade shows invest their money into some kind of lead capturing system. Today’s technology is pretty amazing, but still not reliable. While we are talking about being reliable, be sure to have a backup for wifi in case the internet at the show is too slow being bogged down by hundreds of people using it. But, regardless of wifi it is important to try out the lead software you have before attending the show to be sure it will work the way you want it to.
Who you choose to take is extremely important as they will represent your company and be the face of your company for hundreds or thousands of people depending on the size of the fair. These people should have the knowledge of the industry and what you do, while also being outgoing and personable. Many people have suggested not providing seating at your booth to encourage your team to engage with passersby.
Visiting any trade show will give you a good understanding of the environment. But, if you have the opportunity to visit a trade show within your same industry that is ideal. You will be able to compare and take note of other trade show booths and how they function. What size are they? What kind of merchandise do they give away? How do they capture leads? So many of your questions will be best answered by attending a trade fair in person.Here you can find a list to get you started.